PepsiCo - Pepsi & Chipsy Duets

At El Gouna Film Festival, Pepsi and Chipsy came together through a simple idea: Duets Bring More Joy. Guests entered in pairs, activated the experience together and saw their shared moment appear on the booth's large screen before receiving a coupon to taste the duet. Special flavours, drinks and giveaways extended the concept beyond the interaction, turning partnership into something audiences could perform, watch, share and enjoy.