Pepsi - UCL POSM

Pepsi brought its UCL sponsorship into the retail environment through a point-of-sale display led by Lionel Messi. Innovation Crew translated the energy and recognition surrounding the competition into a visible in-store presence, connecting the product with one of football's most recognisable faces. The display made the partnership immediate at the moment of purchase, giving shoppers a clear link between Pepsi and the tournament.