Pepsi - Titan Launch UAE

The Titan identity took over the UAE through a sequence of experiences designed to make Pepsi's new energy visible at every scale. UNTOLD Festival introduced the look through a bar, glam corner and personalised giveaways; JBR became an immersive Pepsi cooler; and a drone show above Ain Dubai revealed the new logo across the night sky. Each moment expanded the launch from festival activation to citywide spectacle.