Pepsi - Titan Launch Egypt

Pepsi's new Titan identity arrived in Egypt with the scale and confidence of its unapologetic personality. Innovation Crew carried the refreshed branding from Metro Boomin's concert at the Great Pyramids to Amr Diab's show in El Gouna, creating activation spaces with a bar, hidden doorway, glam corner and personalised giveaways. Across two very different settings, audiences stepped directly into the same bold new brand world.