Pepsi - House of Fizz

On Telal's beach, a bottle of Pepsi Extra Fizz became the key to a hidden three-room experience. Guests scanned its barcode to unlock the House of Fizz, moving from an ice-cold mixology room to a hot-food space and finally a DJ-led social zone. Opened first to influencers and then to the public, the speakeasy-style activation gave each audience a different way to feel the product's extra energy.