Lay's - Guinness World Record

Lay's set out to make history with a Guinness World Records title for the largest bag of chips. Innovation Crew translated the ambition into a nine-metre structure filled with 1.5 tonnes of chips, developed at PepsiCo's Riyadh plant and revealed at the Lay's Festival in Diriyah. The project combined creative production, engineering precision and live celebration, before the food was donated to people in need.