Kellogg's - Hot N Spicy

Kellogg's Hot N Spicy launch was designed to be seen across the city, not confined to a single venue. Innovation Crew created a large-scale roadshow that moved through Cairo with more than 100 branded vehicles, boats along the Nile and a marching band appearing in major malls. By combining movement, spectacle and repetition, the campaign turned a product launch into a citywide arrival.