Chipsy - Adeeha Bel Farha

Chipsy's Adeeha Bel Farha campaign left the screen and moved through the streets of Cairo. Innovation Crew transformed vehicles into oversized Chipsy packs that travelled past the city's most recognisable landmarks, bringing the new packaging directly into public view. Sampling stops added live interaction, while a QR code on each pack connected audiences to a TikTok filter and extended the roadshow into a shareable digital experience.