7UP - Super Duper Refreshment

In the height of Saudi Arabia's summer, 7UP brought an unexpected burst of cold to the desert. Innovation Crew created an igloo-inspired activation where guests could step out of the heat, discover fresh mixology creations and take home branded giveaways. The contrast between an ice-cold environment and the surrounding climate turned refreshment into a physical experience that felt surprising, playful and unmistakably 7UP.