About us

Ideas. Execution. Impact.

Founded in 2001 by Mohamed Mekki and Sohaila Ghander, Innovation Crew creates experiences that turn brands into something people can step into, feel and remember. Across events, exhibitions, brand activations and other specialised services, we bring together strategic thinking, bold creativity and a deep understanding of how audiences connect.

Over more than two decades, our work has taken us across eight countries, set three world records and helped pioneer some of Egypt’s first and largest roadshows. From the first idea to the final moment, every part of the experience is shaped and delivered as one. Creative, production and on-ground execution move together—giving ambitious ideas the precision, energy and impact they need to become real.

25+ years. Three markets. One standard.

  1. 2001Innovation
    Crew EGY
  2. 2006Ontrack
    Production
  3. 2011Innovation
    Crew UAE
  4. 2018Innovation
    Crew KSA
  5. 2025Ontrack
    Production UAE

A leading name in experiential marketing and events across the MENA region, with a strong market presence since 2001.

Scale

300+
Clients
1000+
Projects
25+
Years of Experience
8
Countries
3
World Records
200+
Team Members

Our
Values

  1. Make Some Noise

    We challenge the expected and back bold ideas with something to say. We create experiences that pull people in, get them talking and give brands a presence that’s hard to ignore.

  2. Own The Outcome

    We put our name behind the work. We take ownership, tackle the challenges and see it through—with the whole crew invested in bringing the ambition to life.

  3. Respect The Craft

    Big ideas deserve a finish that does them justice. From the build to the smallest finishing touch, we care about every detail people see, touch and feel.

  4. Build Lasting Partnerships

    We get close to the brand, share the ambition and bring an honest point of view. We build the kind of trust that makes us your first call when the next big idea comes along.